Not Just Older, But Cooler Too
Launched in the wake of Joe Camel, this ad campaign was intended to rebrand cigarettes for a new era. One where they're totally fuckin' awesome and you'll look like Steve McQueen jumping over ten flaming alligators in a 1988 Kawasaki ZX-10. It worked so well, you have emphysema. What's that? You don't smoke? You did when you saw this ad. You just don't even remember, from all the smoking you did.