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Boss & Simmons Promote the Travel Channel
Their first client was a tough nut to crack: How do you make kids want to watch the Travel Channel? But it only took 36 junior Dr. Peppers, 12 straight hours and a whole lot of Maxim magazines for Boss and Simmons to strike gold. Sure, it was really Simmons' idea, and he knew it, but what could he say? They were on their way to the big leagues.